introduction


GFRC Cladding Panels on Riyadh International Sports Stadium, Saudi Arabia

KFA Consulting CA, founded by Keith Fryer, boasts over 30 years of experience in corporate marketing and project management, Keith is a highly skilled professional with a proven track record in leading operations across various industries. His career began at a subsidiary of Lafarge Cement in the UK, where they specialized in refractory concrete construction components, including ventilation and refuse systems for high-rise apartment buildings.

He went on to work with Pilkington Glass Company UK, where he played a pivotal role in developing innovative sales and marketing design programs in collaboration with architects, engineers, and builders. Their work focused on custom architectural cladding panels made from alkali-resistant glass fiber reinforced cement (GFRC), contributing to high-profile building projects across the UK, Europe, and the Middle East.

Keith’s expertise spans a range of marketing management services, including consultancy, project management, market research, and sustainability studies. Notably, he managed operations for a 30,000 m² factory in Riyadh, Saudi Arabia, which manufactured AR glass fiber lightweight architectural cladding panels for prestigious projects such as the Riyadh International Sports Stadium with seating for 60,000 + people.

In 1992, Keith relocated to California from the UK and transitioned into leading international project management programs. He focused on market development for overseas GFRC raw material manufacturing companies, as well as innovative scrap tire recycling technology transfer and capital equipment sales worldwide.

As a seasoned consultant, Keith has worked with international clients across diverse sectors, including construction, AR glass fiber, scrap tire recycling, consumer electronics packaging, recycling, and retail supply chain operations.

Currently, Keith is specializing  in project management services for residential remodel and rebuilding projects in Orange County, California. He collaborates closely with a talented team of professionals in architecture, engineering, general contracting, pool design and maintenance, landscaping, and interior design, bringing clients’ visions to life with expert precision.

GFRC Cladding Panels used for the complete facade refurbishment of the Grosvenor Hotel, Glasgow UK